2014 PRISM Winners

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PRISM Winners October 10, 2014

Special Honors

2014 Best of Show
Head Start Trauma Smart Public Relations Campaign (Saint Luke's Health System)

Bill DeLay Service Award
Jessica Nelson (Kansas City Area Development Council)

The Roger Yarrington “PR Pro of the Year” Award
Michael Grimaldi (Trozzolo Communications Group)

PR Team of the Year Award
UMB Financial Corporation

PRISM HONORS

Tactical –Annual Reports

Silver

  •        2014 Chancellor's Report (Office of Public Affairs from the University of Kansas)
  •        Dean's Report (The University of Kansas School of Business)
  •        2013 NAIC Annual Report: State-Based Insurance Regulation: The System at Work (NAIC)
  •        The City of Riverside's Annual Report (Trozzolo Communications Group)


Gold

  •        JE Dunn 2013 Year in Review (JE Dunn Construction)

 

Tactical – Blogs

Gold

  •        UMB Financial Corporation Blog (UMB Financial Corporation)

 

Tactical – Brochures

Silver

  •        Lee National Denim Day Brochure (Crossroads)

Gold

  •        Park University School of Business (Park University)

 

Tactical – Creative or Unconventional Tactics

Silver

  •        "Something bigger than your selfie" (Office of Public Affairs from the University of Kansas)
  •        “I Do Adventures” Games (NAIC)

 

Tactical – Direct Mail/Direct Response

Silver

  •        ArtsKC Event Invitation (Sturges Word Communications and KC Arts Council)

 

Tactical – Editorial/Op-Ed Columns

Silver

  •        Highwoods Properties (Trozzolo Communications Group)

 
Gold

  •        “Universities must adapt, and train students to adapt.” (KU Edwards Campus)

 

Tactical – Feature Stories

Silver

  •        Citizen soldiers recall roots to Sunflower Plant (Johnson County Government)


Gold

  •        Hallmark Business Connections CRM Magazine Byline (Morningstar Communications)
  •        Feature Writing for Healthcare (JE Dunn Construction)                  

 

Tactical – Infographic

Silver

  •        “I Do Adventures” Infographic (NAIC)
  •        Teen Driving 101: Eye-Opening Facts for Parents of New Drivers (NAIC)
  •        KU Medical Center How to Make a Primary Care Physician Infographic (University of Kansas Medical Center)
  •        MARC, Workforce Dashboard Website Infographics (Trozzolo Communications Group)
  •        Hill’s Prescription Diet c/d Multicare Urinary Stress (grey healthcare group)

 

Tactical – Magazines

Silver

  •        RU magazine (Rockhurst University)
  •        Groundbreaking Magazine (JE Dunn Construction)

 

Tactical – Newsletters

Silver

  •        NAIC Daily News (NAIC)

 
Gold

  •        (University of Central Missouri Public Relations Program)
  •        The Punchlist (JE Dunn Construction)
  •        Ash Grove Cement Neighbors Newsletter (Ash Grove Cement Company, Sturges Word Communications)
  •        Ash Grove Foundations for Safety Employee Newsletter (Ash Grove Cement Company, Sturges Word Communications)
  •        Ash Grove Foundations Employee Newsletter (Ash Grove Cement Company, Sturges Word Communications)

 

Tactical – Press Kits/Media Kits

Gold

  •        Weight Watchers Sweet Baked Goods Influencer Kits (Crossroads)

 

Tactical – Social Media

Silver

  •        KU B-school Social Media (The University of Kansas School of Business)
  •        #exploreKU (Office of Public Affairs from the University of Kansas)
  •        Price Chopper - Grad Giveaway Photo Contest (InQuest Marketing)


Gold

  •        Frasier Meadows - Flood Crisis Social Media Response (GlynnDevins)
  •        2014 Kansas City Restaurant Week (Page Communications, KCCVA, GKCRA)

 

Tactical – Special Projects

Silver

  •        Kauffman Foundation, GEW (Trozzolo Communications Group)
  •        CCALD Disease Awareness - Newborn Screening Radio Media Tour (FleishmanHillard and bluebird bio)
  •        KOBELCO - Wounded Warrior Project (InQuest Marketing)
  •        Applebee's Kids Menu Satellite Media Tour (Crossroads)

 
Gold

  •        RubinBrown Media Relations Mean Business in KC (Morningstar Communications)
  •        TouchNet experiential booth (Trozzolo Communications Group)
  •        JJ's Restaurant Relocation (Parris Communications, JJ's and Van Trust Real Estate)
  •        Clean Line Missouri Jobs Announcement (Parris and Clean Line Energy)               

 

Tactical – Special Publications

Silver

  •        Monumental (JE Dunn Construction)


Gold

  •        Visit KC Magazine (Kansas City Convention & Visitors Association and Madden Media)

 

Tactical – Video

Silver

  •        Highwoods Properties Video (Trozzolo Communications Group)
  •        2014 NAIC KidCast: Game Breakers (NAIC)

 
Gold

  •        "Half of all doctors in Kansas are Jayhawks" (Office of Public Affairs from the University of Kansas)
  •        KU Medical Center Brain Repair Microdevice Video (University of Kansas Medical Center)
  •        Park University GEMBA (Park University)
  •        2014 State of the County Video                  (Johnson County Government)
  •        Grand Lodge at the Preserve - Grand Lodge Seniors Funny Touchdown Dances (GlynnDevins)

 

Tactical – Websites

Silver

  •        report.ku.edu (Office of Public Affairs from the University of Kansas)
  •        2014 Merial Outbreak Alert (Sullivan Higdon & Sink)
  •        JEDunn.com Web site (JE Dunn Construction)
  •        HNTB Johnson County Gateway Website (Phase Two) (HNTB and Sturges Word)


Gold

  •        24/7 Chat, saintlukesweightloss.com (Saint Luke's Health System)

 

Program – Community Relations

Silver

  •        Johnson County Budget Outreach (Johnson County Government)
  •        Truman Medical Center Lakewood Dental Program for Children (Truman Medical Centers)
  •        TradeWind Energy "Santa's Sleigh is Big and Yellow" (Parris Communications and TradeWind Energy)
  •        Shawnee Mission Health Heart Month Restaurant Promotion (Parris Communications and Shawnee Mission Health)
  •        Empower Kansans (Page Communications)


Gold

  •        Freeborn-Mower Cooperative Services Member Support Campaign (Sturges Word Communications and Freeborn-Mower Cooperative Services)
  •        Enterprise Bank & Trust Community Engagement Initiative (Sturges Word Communications)
  •        Midwest Dairy Farmers Celebrate Feedin' a Nation (Midwest Dairy Association and FleishmanHillard)
  •        Lee National Denim Day                (Crossroads)
  •        Southern Minnesota Energy Cooperative Acquisition Announcement (Sturges Word Communications)
  •        Susan G. Komen Media Relations (Crossroads)

 

Program – Crisis Communications

Silver

  •        Freightquote Hiring Announcement (Trozzolo Communications Group)
  •        The Crosby Kemper Legacy (UMB Financial Corporation and Barkley)

 

Program – Events and Observances

Silver

  •        New Building Groundbreaking (The University of Kansas School of Business)
  •        Pumpkins on Parade (Raytown Three Trails Kiwanis)
  •        Alphapointe Dining in the Dark (Trozzolo Communications Group)
  •        2013 Veterans Day observance                 (Johnson County Government)
  •        NAIA 50th Anniversary Championship Celebration (Rockhurst University)
  •        OOIDA - Heart of America Trucking Show (Owner-Operator Independent Drivers Association)
  •        The Terraces at Bonita Springs - Grand Opening (GlynnDevins)

 
Gold

  •        Honeywell, A Transformation Story: Communicating one of the largest U.S. industrial moves (Honeywell)
  •        2014 Merial Champions Summit               (Sullivan Higdon & Sink)
  •        Applebee's Veterans Day Media Outreach (Crossroads)
  •        National Bomb Pop Day                 (Crossroads)
  •        30 Days of JoCo                  (Johnson County Government)
  •        2013 #PRSSAKC Summit                  (Greater Kansas City PRSA chapter)
  •        Saint Luke’s East Hospital oncology grand opening and ribbon cutting (Saint Luke's Health System)
  •        Get in the Ring: The American Startup Clash 2013 (Ewing Marion Kauffman Foundation)
  •        QT Kitchens Launch (Parris Communications, QuikTrip)
  •        BounceU's Big, BIG Bounce for Make-A-Wish (Crossroads)

 

Program – Integrated Communications

Silver

  •        Freightquote Recruitment Campaign (Trozzolo Communications Group)


Gold

  •        “I Do Adventures” Campaign (NAIC)
  •        Teen Driving Campaign (NAIC)
  •        hilmor Retool Your Future (Sullivan Higdon & Sink)
  •        "Get Your Billion Back America with Block" (H&R Block/Ketchum)
  •        100 Years, 100 Wishes (Crossroads)

 

Program – Internal Communications

Silver

  •        Susan G. Komen 3-Day Affiliate Relations Program (Crossroads)

 

Program – Marketing Business to Business

Silver

  •        TouchNet "Flip the Switch" (Trozzolo Communications Group)
  •        Trozzolo Communications Group Hello Growth (Trozzolo Communications Group)
  •        KOBELCO - ConExpo/ConAgg (InQuest Marketing)

 

Program – Marketing Consumer Products and Services

Silver

  •        Celebrities Show Infinite Love for Helzberg Diamonds (FleishmanHillard and Helzberg Diamonds)
  •        Park University Global Executive MBA (Park University)
  •        Cake Boss Cake Mixes and Frostings Launch (Crossroads)
  •        Weight Watchers Ice Cream PR Program (Crossroads)


Gold

  •        Chuy's: Marketing Consumer Products & Services (Trozzolo Communications Group)
  •        CommunityAmerica Credit Union (Trozzolo Communications Group)
  •        Santa Marta - FY14 Public Relations Campaign (GlynnDevins)
  •        H&R Block Dollars & Sense Asks Students and Teachers: How Big is a Billion? (H&R Block, Spong)
  •        QT Kitchens Launch (Parris Communications, QuikTrip)
  •        Lee Jeans Pants Party at Dad 2.0 Blogger Summit (Crossroads)
  •        Lee Jeans Influencer Relations (Crossroads)

 

Program – Public Affairs

Silver

  •        NAIC Coordination with the Federal Government (NAIC)
  •        Montana Tax Legislation (Ash Grove Cement Company, Crowley Fleck, Sturges Word Communications)


Gold

  •        KU Health Education Initiative (Office of Public Affairs from the University of Kansas)
  •        Kansas Tax Legislation (Ash Grove Cement Company, Capitol Advantage, Sturges Word Communications)

 

Program – Public Service

Silver

  •        Thinking Outside the Bed – a branding initiative to drive better health and quality of life(Truman Medical Centers)


Gold

  •        KDOT "Click it. Or Ticket.” Campaign (Trozzolo Communications Group)
  •        Head Start Trauma Smart Public Relations Campaign (Saint Luke's Health System)
  •        H&R Block Dollars & Sense Shows Teenagers How to Manage Personal Finances             (H&R Block, Spong)
  •        TradeWind Energy "Santa's Sleigh is Big and Yellow" (Parris Communications and TradeWind Energy)

 

Program – Reputation/Brand Management

Silver

  •        2014 KU Chancellor's Report Campaign (Office of Public Affairs from the University of Kansas)
  •        Hallmark Business Connections' Customer Engagement Thought Leadership (Morningstar Communications)
  •        TradeWind Energy "Santa's Sleigh is Big and Yellow" (Parris Communications and TradeWind Energy)
  •        Shawnee Mission Health "We Love You and Your Heart"                (Parris Communications and Shawnee Mission Health)


Gold

  •        Missouri Credit Union campaign               (Trozzolo Communications Group)