A PR Strategy on Steroids

By Lorell LaBoube

Finally! Mark McGwire comes clean about steroids. And I can wear his jersey again.

From a PR standpoint, McGwire needs to achieve two primary objectives:

  1. Re-establish his credibility with the baseball community.
  2. Avoid being a distraction during spring training with a team that has high expectations for 2010.

His public admission January 11 is a start to achieving these objectives.

Now I wonder if Tiger Woods will consider his example.

Lorell LaBoube

P.S. Disclosure: I’m a lifetime, rabid Cardinal baseball fan.


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