A PR Strategy on Steroids
By Lorell LaBoube
Finally! Mark McGwire comes clean about steroids. And I can wear his jersey again.
From a PR standpoint, McGwire needs to achieve two primary objectives:
- Re-establish his credibility with the baseball community.
- Avoid being a distraction during spring training with a team that has high expectations for 2010.
His public admission January 11 is a start to achieving these objectives.
Now I wonder if Tiger Woods will consider his example.
Lorell LaBoube
P.S. Disclosure: I’m a lifetime, rabid Cardinal baseball fan.