Tags

Tags also help determine which videos appear under “Related Videos” on each video’s YouTube page. Because this is one of the primary ways in which videos are found, it is vital to have selected good, relevant keywords that will connect to others like it very easily.Coming up in the “Related Videos” area is just as important sometimes as coming up in a search result.

Here are some good tips and tricks to make sure your tags are optimized properly for your clients’ videos:

• Make your tags relevant! This seems like a no-brainer, but one can findvideos all over YouTube with bizarre, unrelated keywords attached to all kinds of videos. YouTube’s algorithm can spot when you’re trying to work one over on it. For instance, if your video is about doing your taxes, don’t put a keyword tag on your video of “Brittany Spears” thinking you’ll get more views.
• Don’t use unnecessary words. Don’t use articles (and, to, but) and don’t worry about using misspellings, caps/no caps, etc.Simply use the proper, related words.
• If you have several videos about the same topic on YouTube, be sure to use a few different tags on each video. Don’t have the same 10 words tagged on three videos. Mix it up and have some variety.
• Think of as many words as you possibly can, while keeping them relevant. Every word you think of is another chance your video will be found.
• It’s ok to repeat words that are in the Title and Description in your keyword tags. In fact, you should grab the most important words in each of those and use them in your tags.