2010 Prism Winners

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2010 PRISM Winners
The Greater Kansas City Chapter of the Public Relations Society of America would like to congratulate all those recognized as PR A-listers at the 2010 PRISM Awards Gala.


GKC PRSA Best In Show Winner
Sonic Drive-In and DonorsChoose.org, "Limeades for Learning (Media Relations Campaign - More than $50,000)
Barkley


PR Team of the Year Award
Trozzolo Communications Group

The Bill Delay Award for Distinguished Service
Marc Vasquez
Grey Healthcare Group

The Roger Yarrington PR Professional of the Year Award
Elizabeth "Betsey" Solberg
Fleishman Hillard

 

2010 Silver and PRISM Award Winners

1A - Community Relations/Cause Marketing - $50,000 or Less
Time Warner Cable, "Connect a Million Minds (Silver)

1B - Community Relations/Cause Marketing - More than $50,000

  • Barkely, Sonic Drive-In and DonorsChoose.org, "Limeades for Learning" (PRISM & Category High Score)
  • Kansas City Convoy of Hope, 2010 Kansas City Convoy of Hope Outreach Event (Silver)
  • Fleishman-Hillard, "Talking Sex Together (TxT)" (Silver)

2A - Media Relations Campaign - $50,000 or Less

  • Kinze Manufacturing with Nicholson Kovac, Inc. "Farm Progress Media Relations" (PRISM & Category High Score)
  • Kansas City Convention & Visitors Association, "Vacation Values: Positioning Kansas City as an Affordable Destination" (PRISM)
  • Children's Mercy Hospitals and Clinics, "H1N1 Media Relations" (Silver)
  • GlynnDevins, "National Senior League Media Campaign" (Silver)
  • HNTB Corporation, "Building a Strong Voice Within the National Transportation Debate: HNTB's Expert Program" (Silver)
  • Parris Communications, Inc., "Kansas City Wizards New Soccer Stadium" (Silver)
  • Trozzolo Communications Group, "KDOT 'Click It. Or Ticket." Statewide Media Event" (Silver)

2B - Media Relations Campaign - More than $50,000

  • Barkley, Sonic Drive-In and DonorsChoose.org, "Limeades for Learning (PRISM & Category High Score)
  • Fleishman-Hillard and United Health Foundation, "America's Health Rankings: A Call to Action for Individuals and their Communities" (PRISM)
  • Parris Communications Inc. and Cambria Cove, "Cambria Cove Media Relations" (Silver)
  • Pioneer Hi-Bred, Inc. with McCormick Company, "Pioneer Hi-Bred 2009-2010 Media Relations Campaign" (Silver)
  • Barkley, "Blue Bunny Ice Cream - National Media Outreach" (Silver)
  • Barkley, "Susan G. Komen 3-Day Race for the Cure Media Relations Campaign" (Silver)

3A - Marketing Campaigns - Local or Regional

  • Barkley, "Blue Bunny Ice Cream - Champ! Cone Sampling Event" (PRISM & Category High Score)
  • Sturges Word Communications, "Celebrating 50 Fabulous Years with America's Favorite Doll" (Silver)
  • Kansas City Convention & Visitor's Association with VML, "Marketing KC to the Leisure Traveler: Seasonal Marketing Campaign" (Silver)

3B - Marketing Campaigns - National or International

  • Fleishman-Hillard and Hallmark Cards, Inc., "Hallmark Kids Collection" (Silver)
  • Fleishman-Hillard and Hallmark Cards, Inc., "Valentine's Day Public Relations Campaign for Hallmark" (Silver)
  • Barkley, Sonic Drive-In and DonorsChoose.org, "Limeades for Learning" (Silver)

4A - Special Events - $50,000 or Less

  • Trozzolo Communications Group, "Anne Arundel Medical Center" (PRISM & Category High)
  • Parris Communications Inc., and Kansas Department of Transportation, "Vice President Joe Biden's Groundbreaking of U.S. Highway 69" (Silver)
  • Parris Communications Inc. and the Greater Kansas City Chamber of Commerce, "2010 Governor's Summit" (Silver)
  • Fleishman-Hillard and Bunge Oils, "Learn M.O.E. with Bunge Oils" (Silver)
  • Saint Luke's Hospital Foundation, "Paint the Town" (Silver)
  • Trozzolo Communications Group, "mobank Rock, Paper, Scissors Event" (Silver)

4B - Special Events - More than $50,000

  • United Country Auction Services, "United Country's 2009 NAA Conference Celebration" (PRISM & Category High Score)
  • Kansas City Convoy of Hope, "2010 Kansas City Convoy of Hope Outreach Event" (PRISM)
  • Fleishman-Hillard and Hallmark Cards, Inc., "Hallmark Celebri-Tree Holiday Open House" (PRISM)
  • United Country Real Estate, "2010 United Country Convention" (Silver)
  • Ewing Marion Kauffman Foundation, "Global Entrepreneurship Week 2009" (Silver)

5 - Internal Communications

  • Miller Meiers Design for Communication, "H&R Block The Green Room" (Silver)
  • Time Warner Cable, "ValYou Recognition Program" (Silver)

6 - Public Affairs/Lobbying/Issues Management

  • Lathrop & Gage, "A Battle in the Courtroom and the Media Over American Citizens' Right to Sue the Federal Government" (PRISM & Category High Score)
  • Parris Communications Inc., "Kansas City Wizards Stadium Negotiations" (PRISM)
  • HNTB Corporation, "Water Resources Issues Campaign" (PRISM)
  • Sturges Word Communications, "Invest in Northwest Illinois: Putting the Thompson Prison to Work in America" (PRISM)
  • Ash Grove Cement Company "Cement Industry Challenge" (Silver)
  • Media Events LLC, "Clean Air KS" (Silver)
  • Parris Communications, Inc., and the Greater Kansas City Chamber of Commerce, "2010 Governor's Summit" (Silver)

7 - Crisis Communications

  • Barkley, "Susan G. Komen 3-Day Race for the Cure Crisis Communications" (PRISM & Category High Score)

8 - Branding Initiatives

  • Trozzolo Communications Group, "City of Riverside Branding Campaign" (Silver)
  • Parris Communications Inc. and Cambria Cove, "Cambria Cove Brand Launch" (Silver)

9 - Special Programs

  • National Association of Insurance Commissioners, "NAIC Insurance Intelligence Survey -- IIQ" (PRISM & Category High Score)
  • Truman Medical Centers, "TMC Center for Sleep Health" (Silver)
  • Parris Communications Inc. and the Greater Kansas City Chamber of Commerce, "2010 Governors' Summit" (Silver)

12 - Featured Placement

  • Owner-Operator Independent Drivers Association, "Dan Rather Reports - Truck Talk" (PRISM & Category High Score)
  • AMC Entertainment Inc., "AMC USA Today Cover Story" (PRISM)
  • HNTB Corporation, Jack Finn's Bloomberg TV Segment" (PRISM)
  • United Country Real Estate, "Wall Street Journal Placement" (PRISM)
  • Barkley and UMB Corporate Communication, "UMB Financial - USA Today Feature Article" (Silver)
  • Barkley and Lee Jeans, "Lee Jeans - The Oprah Show placement" (Silver)

13 - News Kit

  • Parris Communications Inc., and Cambria Cove, "Cambria Cove Brand Launch News Kit" (PRISM & Category High Score)

14 - Newsletter

  • AMC Entertainment Inc., "AMC InterMission" (PRISM & Category High Score)
  • National Association of Insurance Commissioners, "NAIC Daily Meeting News (Silver)
  • Seaboard Foods, "The Quality Circle Connection" (Silver)
  • Children's Mercy Hospitals and Clinics, "Physician's Update" (Silver)

15 - Magazine

  • HNTB Corporation, "THINK Magazine" (PRISM & Category High Score)
  • Rockhurst University, "Rockhurst Magazine" (Silver)
  • United Country Real Estate, "Unitedland Magazine" (Silver)
  • Husch Blackwell LLP, "ALL iN: A Husch Blackwell Multicultural Publication" (Silver)
  • Pioneer Hi-Bred, Inc. with McCormick Company, "Pioneer GrowingPoint Magazine (Silver)

16 - Brochure

  • Barkley and Lee Jeans, "Lee National Denim Day Brochure" (Silver)
  • Trozzolo Communications Group, "mobank Brochure" (Silver)

17 - Annual Report

  • Children's Mercy Hospitals and Clinics, "2008 Research Annual Report (Silver)
  • Parris Communications, Inc., "Midwest Transplant Network Annual Report and Calendar" (Silver)

19 - Writing

  • Parris Communications Inc., "MTN Annual Report and Calendar Writing" (PRISM & Category High Score)
  • Kinze Manufacturing with Nicholson Kovac, Inc., "Multiple Unit Rebate News Release" (Silver)

20A - Video - $50,000 or Less

  • Trozzolo Communications Group, "Gee Whiz Video" (PRISM & Category High Score)
  • Ewing Marion Kauffman Foundation, "Entrepreneur's Pledge Video" (Silver)
  • Perceptive Software, "Ready to Roll - ImageNow 6.5" (Silver)
  • Trozzolo Communications Group, "FrosT Video" (Silver)

20B - Video - More than $50,000

  • Barkley, Sonic Drive-In and DonorsChoose.org, "Limeades for Learning (PRISM & Category High Score)

21A - Internet Communications - $20,000 or Less

  • Truman Medical Centers, "A Website with Style: Fashion for a Cause" (Silver)

21B - Internet Communications - More than $20,000

  • American Century Investments, "YesYouCanOnline.info Creation and Launch" (Silver)
  • Miller Meiers Design for Communication, "H&R Block Get It Right Social Community" (Silver)

23 - Social Media Projects

  • Barkley, "Susan G. Komen 3-Day Race for the Cure Social Media Campaign" (PRISM & Category High Score)
  • Barkley, "Blue Bunny Social Media Development" (PRISM)
  • Fleishman-Hillard and Hallmark Cards, Inc. "Hallmark Edge of Motherhood" (PRISM)
  • Fleishman-Hillard and Hallmark Cards, Inc., "Hallmark Mobile Greetings Tweetups" (PRISM)
  • Miller Meiers Design for Communication, "H&R Block Get It Right Social Community" (Silver)
  • GlynnDevins, "Insights - Sharing Ideas for Senior Living" (Silver)
  • Barkley and Lee Jeans, "Lee Jeans 120th Birthday Facebook Giveaway" (Silver)

24 - Workshop/Seminars/Training Programs

  • Lathrop & Gage, "Propel: Business Development Training for the Next Generation of Law Firm Leadership" (Silver)

25 - Special Projects

  • National Association of Insurance Commissioners, "State Regulators On Call: Educating Consumers on Health Care Reform" (Silver)

26C - Pro Bono Public - Special Events

  • Parris Communications Inc. and the Greater Kansas City Chamber of Commerce, "2010 Governor's Summit" (Silver)
  • Trozzolo Communications Group, "JDRF Gala" (Silver)
  • Trozzolo Communications Group, "AlphaPointe Dining in the Dark" (Silver)