Meeting/Event Information


Professional Development: Making market research work for you. Really. For you. (No pocket protector required!)

July 25, 2017
11:30 AM to 1:00 PM
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Brio Tuscan Grille
502 Nichols Road
Kansas City, MO 64112

The words “market research” generally gets skin crawling and hairs standing up on the back of a person’s neck, except for those whose eyes light up whenever they hear “Likert Scale” or “Margin of Error.”

If that’s not you, fear not. This presentation will take the mystery out of how, why and when to use research to help you solve any issue, make plans, see what’s working and what isn’t in your communications and so on. You’ll walk out with a working knowledge that can help you make better decisions about the use of research.

There will be some fun case studies to show how the right research can really help, and plenty of time for questions and discussion. So, leave your pocket protector and electrical tape (to hold your eyeglasses together) at the office and join us. We promise – no math or heavy lifting will be involved.


When: Tuesday, July 25

11:30 a.m. – 1 p.m.

Networking and Registration: 11:30 a.m.
Presentation and Lunch: Noon - 1 p.m.


Where: Brio Tuscan Grille
502 Nichols Road
Kansas City, MO 64112



$28.00 Price for GKC-PRSA Members
$32.00 Price for Members after 5 p.m. on July 19

$35.00 Price for Non-Members

$40.00 Price for Non-Members after 5 p.m. on July 19


Presenter Information

Patron Insight, Inc. is a market research and public relations company widely recognized as experts in developing and managing patron relationships. Good data makes for more informed business decisions and stronger patron collaborations and relationships. Patron Insight helps school districts, municipalities, higher education, healthcare and not for profits better understand the thoughts, ideas, wants and needs of those who are important to their success. The firm has served nearly 150 clients in 13 states and helped clients raise more than $6.9 billion in new tax revenue.

Ken DeSieghardt CEO/Partner, Patron Insight, Inc.
Ken is a graduate of the University of Kansas School of Journalism. His passion for analytics and data drew him to receive post-grad training in research and analytical methods from The Burke Institute.

Prior to forming Patron Insight with Rick Nobles in 2008, Ken’s 36 years’ experience includes working in agencies, healthcare communications and he owned his own communications firm for several years, DeSieghardt Strategic Communications.

Ken is a frequent regional and national speaker on topics related to building patron relationships. His first book (Think Like a Patron, without losing your mind), written in 2012, came out in an expanded form in 2013 (called School Communication That Works). He was responsible for a nationwide study on the subject of school district/stakeholder trust called The Trust Project. He is a co-founder of Americans for Public Education, a not-for-profit organization that seeks to champion all that is right about public schools.

Rick Nobles, President and Partner, Patron Insight, Inc.
Rick holds a Bachelor of Advertising from the University of Texas Austin.

He has 37 years’ experience in advertising and marketing with the last 10 years focused on marketing research at PI. Rick has worked with some of the world’s leading brands, including Coca Cola, Subaru, Sprint, Midas, Chili’s Grill & Bar and the Dallas Cowboys.

Rick was an adjunct college professor for nine years teaching aspiring professionals about marketing, advertising and relationship management. He is co-founder of Americans for Public Education along with Ken DeSieghardt. Rick is also president of PI's new subsidiary advertising agency RNA Communications.



$28.00 Price for GKC-PRSA Members
$32.00 after 05:00 pm July 19

$35.00 Price for Non-Members
$40.00 after 05:00 pm July 19