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Right & Wrong: Lessons in Shareable Content

June 26, 2018
11:30 AM to 1:00 PM
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To Be Determined


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Networking: 11:30 a.m. - Noon
Lunch and Program: Noon - 1 p.m.
Location: To be Determined
Price: $25 for Members, $35 for Non-Members

 

As marketers, we’re steeped in the best practices of developing and distributing content. But if we’re all following the same rules, how can your message stand out? It’s a not easy, so we developed a 10-point checklist to grade our ideas against before we set out to create a new content series. The funny thing is, we’re starting to use it for paid ad campaigns as well.

It’s not an easy set of questions to pass. In fact, most of our original ideas flunk it. BUT, from there we have a better idea of how to push them to a better spot.

 

Speaker: Justin Watkins with Native Digital 
 
Founder and Creative Strategist Justin Watkins has a background in interaction design, web development, creative direction and content creation. Over the past 15 years, he has worked on clients such as National Geographic, MGM Resorts, Sixt Rental Car, Lufthansa Airlines, Fairfield Inn & Suites, Visit KC, H&R Block, and Anheuser-Busch. Prior to starting Native Digital, Justin served as Vice President of Creative for MMGY Global.

A creative at heart, Justin explores concepts from every angle, iterating on an idea until it’s fully refined. As he puts it, “The process is easily more rewarding than the final product for me.”

 

Tickets

$25.00 Price for GKC-PRSA Members
$30.00 after 05:00 pm June 22

$35.00 Price for Non-Members
$40.00 after 5:00 pm June 22