PRSSA Summit


  • Date: Friday, February 17, 2017
  • Time: 8 a.m. – 4 p.m. (Registration at 7:30 am)
  • Location: Kansas City Public Library - 14 West 10th Street, Kansas City, Missouri, 64105
  • Registration:
    • Early Bird Price: $25 Student Ticket (Available through January 15, 2017)
    • Regular Price: $35 Student Ticket (Effective starting January 16, 2017)
  • Registration Deadline: Friday, February 10, 2017
We all went through it – the huge leap from college to career. In the PR world, it’s an even larger leap. Should you move? If so, where? Do you want to pursue an agency or in-house position? What’s the difference, anyway? What do all of the different PR titles mean? What do they require? How should you tailor your resume to land your dream job? But first, what is your dream job? Who should you network with, and how? If only the classroom taught you how to break into this whole “real world” thing!
Trust us, we’ve all been there. If any of these thoughts strike a chord, join us in Febraury at our PRSSA Summit. We’ll be dissecting the makeup of public relations to help you make a smooth transition into your career. But without a scalpel.
Come learn everything school can’t teach you – Anatomy of a PR Career.

PRSSA Summit is a one-day student conference hosted by the Greater Kansas City Chapter of the Public Relations Society of America. 


8 a.m. Welcome

8:20 a.m. Shannon Oleen, Motivational Speaker Across the Great Divide: How Different Generations Work Together
With up to five generations working side-by-side in many workplaces, it’s imperative for employees and management to understand how different generations think and act on the job, and on the client side. In this program, Shannon explores how to build bridges rather than barriers between generations when it comes to interoffice communication, client prospecting and marketing to existing and new clients.

9:20 a.m. Panel - Roles in PR
Public relations can mean a lot of things to a lot of different people. This panel will discuss their diverse career paths and their current positions. Come prepared with questions about what your career could look like in a public relations role.

  • Emily Leeper, Earned Media Manager at MBB agency.
  • Matt Schulte, Marketing Coordinator for the Kansas City Royals.
  • Carl Petz, Associate Vice President and Global Marketing Director for Black & Veatch.
  • JiaoJiao Shen, Public Relations and Social Media Strategic Leader, Hallmark Cards

10:40 a.m. Jessica Nelson, Kansas City Area Development Council Choosing a City After Graduation
What do you want out of the city you choose to move to after graduation? As managing director of TeamKC: Life+Talent at the Kansas City Area Development Council, Jessica Nelson drives communication strategies to attract corporate investment, jobs and talented people. Hear from Jessica on what makes Kansas City a hotspot to live and work, and get the inside scoop on how TeamKC works to attract top talent from around the world.

12 p.m. Keynote: Lamar Hunt, Jr., Missouri Mavericks, Loretto Properties Do what you love, Love what you do
Join Lamar Hunt, Jr. as he chronicles his work in real estate, philanthropy, and as the owner of the Missouri Mavericks hockey team, which plays its home games in the Independence, Missouri Events Center. He will speak about the passion it takes to be successful, whether it’s building an NFL franchise, developing real estate or giving back to your community.

1:20 p.m. Justin Goldsborough & Allie Wilmes, FleishmanHillard Engage Influencers on Behalf of Your Brand
Join us as we map out best practices for identifying and engaging the right influencer mix for your brand. At this session, we will be sharing: best practices for identifying the right influencer mix for your brand, case studies highlighting our favorite social influencer do’s and don’ts, how we leverage different types of influencers and navigate across various social platforms, FTC guidelines, and how to measure impact.

2:30 p.m. Resume Reviews, Job Fair & Networking

4 p.m. Dismissal