Meeting/Event Information

Video Content Marketing

March 26, 2019
11:30 AM to 1:00 PM
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608 Ward Parkway
Kansas City, MO 64112

Video Content Marketing for Smart People

Hubspot said that video marketing was trending as the must-do content marketing tactic of 2018 and beyond. Video content has one of the highest marketing consumption rates, but for that to translate into ROI for a brand, it must be done correctly....smartly. This presentation will focus on the What, How and Why of creating and using video content in 2019. We will also discuss how video content is complemented by and is a compliment to, all other forms of content marketing, thus increasing the ROI on a whole campaign.


Jolean Olsen, Scenic Road

Jolean Olson is an Emmy-award winning content producer.  She has twenty years of experience creating, writing and producing a variety of content for the web, broadcast & cable television.  From digital branded content to talk shows, news, reality, lifestyle and documentary, she believes story is the heart of all content… and story itself is an art form. She's helped brands like J.P. Morgan, Southwest Airlines and Bayer tell their stories.


$25.00 Price for GKC-PRSA Members
$30.00 after 5:00 pm March 22

$35.00 Price for Non-Members
$40.00 after 5:00 pm March 22