Meeting/Event Information

Winning New Business Webinar

October 21, 2020
12:00 PM to 1:00 PM
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Jody Sutter has worked with agencies large and small and has noticed common characteristics among agencies that are successful at winning new business.

Despite what you might expect, those characteristics don’t involve hard-core sales tactics or esoteric techniques. In fact, these five indicators are based on straightforward practices that any agency can master.

In this talk, Sutter will share:

• What those common characteristics are

• Why they lead to winning high-quality business

• How you can cultivate those qualities within your own agency

Jody Sutter is the owner of The Sutter Company, a new business consultancy that advises small agencies on organizing and operationalizing their growth strategy. She helps them identify and activate their natural talents for sales and marketing through programs that are easy to embrace because they take both the agency's strengths and available resources into consideration.

She started The Sutter Company after more than two decades of running business development teams for agencies, large and small and spanning a diverse list of disciplines. They’ve included R/GA, OMD, Havas Media and The VIA Agency.

Jody frequently speaks at leading industry events around the world such as INBOUND, the ICA’s Agency Transformation Summit, The Drum’s Pitch Perfect new business conference, and is a featured instructor in the 4As Learning & Development program.

Her new book, A Small Agency’s Guide to Winning New Business: 8 Steps to Winning More of the Right Kinds of Clients, is now available on Amazon.

More information about Jody and The Sutter Company can be found at or by emailing Jody at [email protected]

This webinar is free, but registration is required.