As social media revolutionizes the way people communicate, publicists are increasingly turning to social channels to find and engage with journalists and the world at large. Entrepreneurs, too, are becoming more and more comfortable approaching journalists and managing their own PR. For journalists, this means an overflowing inbox and lots of confusing emails from strangers eager to stand out. Join us as technology journalist and entrepreneur Erica Swallow will discuss the new rules for engaging journalists, in the world of social media and the age of the entrepreneur. She will highlight best practices for pitching and communicating with journalists in a world of overflowing inboxes.

Erica is a New York City-based tech and lifestyle writer, owner of Southern Swallow Inc., and director of community at technology startup Contently. She contributes to Forbes, Mashable and Entrepreneur, and her work has also appeared on CNN, USA Today, Business Insider and American Express OPEN Forum, among other sites. Previously, Erica managed supported content at Mashable and before that, she helped develop and implement the social media marketing strategy for The New York Times.

11:30 a.m.     Lunch begins

11:45 a.m.     Opening remarks by GKC PRSA and the Google Fiber team

12:00 p.m.     Presentation by Erica Swallow

12:45 p.m.     Q&A

1:00 p.m.       Session concludes

Space is limited. Please RSVP by April 15. No online changes will be available after April 15; however, if your schedule allows last minute you may email marc.vasquez@umb.com to check on paying at the door.

Tickets

$25.00 Member Meeting Ticket
$35.00 after 5:00 pm April 18

$40.00 Guest Meeting Ticket
$50.00 after 5:00 pm April 18

$10.00 Students
$15.00 after 5:00 pm April 18