PRISM Awards


2018 PRISM Awards


Outstanding Professionals Nominations

The nomination deadline for GKC-PRSA's special awards has been extended to July 15.

During the PRISM Gala the chapter recognizes those who've exemplified exceptional individual performances. Please use these criteria to nominate a co-worker, manager, or other PR professional for one of the following awards. Nomination Instructions: Nominations in each category should include a professional biography of the nominee, a summary of accomplishments, and at least two letters of recommendation. We will request an electronic color photo of the winner. Please mail or scan your nomination by midnight, July 15 to

The Roger Yarrington Public Relations Professional of the Year Award

There are local practitioners who deserve special recognition for their contributions to the public relations profession. If you know someone who meets the following qualifications, please nominate the practitioner for the 2018 Public Relations Professional (PR Pro) of the Year Award:

• Demonstrates superior professional character;
• Exhibits exemplary professional achievement;
• Creates a positive impact on the profession; to the lives of professionals and/or organizations;
• Contributes his/her time and talents to the community; and
• Has earned the respect of peers, co-workers, and clients.
• Please include two letters of recommendation.

**Nominees for Pro of the Year do not have to be members of GKC-PRSA.

The Bill DeLay Award for Distinguished Service to GKC-PRSA

GKC-PRSA relies on members’ participation and volunteerism to achieve its goals. The chapter created the GKC-PRSA Service Award to recognize these efforts. If you know someone who meets the following qualifications, please nominate them for the 2018 GKC-PRSA Service Award:

• Is a GKC-PRSA chapter member in good standing;
• Exhibits exemplary volunteer efforts on behalf of the chapter;
• Demonstrates participation exceeding the status quo; and
• Displays a strong presence in the public relations profession and marketing community.
• Please include two letters of recommendation.

The Public Relations (PR Team) of the Year Award

GKC-PRSA will recognize a PR and/or communications team that deserves special recognition for its achievements during the past year. This team can be a PR agency, internal PR group or collaboration. Include team members, accomplishments and two letters of recommendation stating why the team deserves the honor.


Thanks to our PRISM Sponsors!





  1. Community Relations 
    Includes programs that aim to improve relations with, or seek to win the support or cooperation of, people or organizations in communities in which the sponsoring organization has an interest, need or opportunity. “Community” in this category refers to a specific geographic location or locations. (Campaigns designed to promote products should be entered in Marketing Consumer Products or Services.) 

  2. Reputation/Brand Management 
    Programs designed to enhance, promote or improve the reputation of an organization with its publics or key elements of its publics, either proactively or in response to an issue, event or market occurrence. (Campaigns designed to launch or promote a specific product or service’s launch or sales/marketing effort should not be entered in this category. Instead, refer to Category 6 or 7.) 
  1. Events and Observances 
    Includes programs or events such as commemorations, observances, openings, celebrations or other special activities. These events or observances may be as short as one day or as long as one year. 

  2. Public Service 
    Includes programs that advance public understanding of societal issues, problems or concerns. (Similar programs conducted principally to enhance an organization’s standing, or to otherwise serve its interests directly, will fall under Category 2: Reputation Programs.) 

  3. Public Affairs 
    Includes programs specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidacies — at the local, state or federal government levels — so that the entity funding the program benefits. 

  4. Marketing Consumer Products and Services 
    Includes programs designed to introduce new products or services or promote existing products or services to a consumer audience. 

  5. Marketing Business to Business 
    Includes programs designed to introduce new products or promote existing products or services to a business audience. 
  1. Crisis Communications and Issues Management 
    Includes programs undertaken to deal with an unplanned event that required an immediate response and programs undertaken to deal with issues that could extraordinarily affect ongoing business strategy. 

  2. Internal Communications 
    Includes programs targeted specifically to special publics directly allied with an organization, such as employees, members, affiliated dealers and franchisees. 

  3. Investor Relations 
    Includes programs directed to shareowners, other investors and the investment community.

  4. Multicultural Public Relations 
    For any type of program, such as institutional, marketing and community relations, specifically targeted to a cultural group. 

  5. Integrated Communications 
    Includes any program that demonstrates leadership of public relations strategies and tactics in a creative and effective integrated campaign, along with other marketing or communications. The program must demonstrate the clear leadership of public relations, along with its integration with other disciplines.


  1. Feature Stories* 
    Feature articles that have been written by a practitioner, and submitted and published through his/her efforts. Submit text of feature article, as well as documentation of publication and placement. 
    *Entries in categories 13 (Feature Stories) and 14 (Editorials/Op-Ed Columns) must be written in their entirety or substantively by the entrant, and not merely “pitched.”

  2. Editorials/Op-Ed Columns* 
    Opinion articles written as editorials, guest columns or letters to the editor. Submit text of article and documentation of publication. 
    *Entries in categories 13 (Feature Stories) and 14 (Editorials/Op-Ed Columns) must be written in their entirety or substantively by the entrant, and not merely “pitched.” 
  1. Podcasts 
    Audio or video programs/shows produced solely as podcasts, downloadable for play on portable media players (e.g., iPods, MP3 players, etc.). The entry must provide a link to the podcast. 
  1. Websites 
    Use of a website as part of a public relations program. Include screen grabs or copies of key pages to support your summary. Additionally, include the website URL for external sites. 
  1. Webcasts 
    Media files distributed over the Internet using streaming media technology. May be live or recorded. Submit the actual site URL. 
  1. Social Media 
    Use of social media, including Facebook, Twitter, Foursquare, Google +, YouTube, etc. as part of a public relations program. Include screen grabs or copies of key pages to support your summary. Additionally, include the website URL for external sites. 
  1. Blogs 
    Web-based journals, or blogs, that engage key stakeholders and/or communicated either a corporate, public service or industry position. Include screen grabs of the blog being entered, as well as the actual site URL. 

  2. Smartphone Application or Web Widget 
    Use of smartphone applications or web widgets as part of a public relations program. Include copy and any images of key pages to support your summary. Additionally, include brief instructions on how to download the application or widget.
  1. Creative or Unconventional Tactics 
    Unconventional, creative tactics or approaches used as part of a public relations program. (If the creative/unconventional tactic included props or other objects, document those items with photos or videos. 
  1. Press Kits/Media Kits
    News releases, photographs and other background information compiled for an organization, product or issue. 
  1. Video 
    Created for internal or external use to publicize products, services or issues, shape public opinion or promote awareness. Can also include video news release. Include a link to your video. 
  1. Newsletters 
    Publications (either printed or electronic) designed, written and published periodically to provide brief and timely information to target audiences while supporting an organization’s overall objectives. Submit three consecutive issues with the entry. 

  2. Brochures 
    Pamphlets, booklets or other small publications (either printed or electronic) designed to inform a target audience about an organization, product, service or issue. Submit one copy of the publication with the entry. 

  3. Magazines 
    Publications (either printed or electronic) designed to provide in-depth information about an organization or topic on a regular basis. Magazines typically differentiate from newsletters by the number of pages and length of articles. Submit three consecutive issues. 

  4. Special Publications 
    Single-issue publications (either printed or electronic) designed for a special purpose. Books and other publications not eligible for consideration in other categories should be entered here. Submit one copy of the publication along with the entry.

  5. Annual Reports 
    Publications (either printed or electronic) that report on an organization’s annual performance. Submit one copy of the publication along with the entry. 
  1. Direct Mail/Direct Response 
    Communications (either printed or electronic) designed to solicit a specific, immediate response by the target audience. This can be a single communication or a series. Submit at least one copy of the publication along with the entry. 
  1. Special Projects
    Other common public relations tactics that are not otherwise listed, including public service announcements, press conferences, speeches, satellite media tours, etc. 

  2. Infographic
    A visual image such as a chart or diagram used to represent information or data. These graphics convey complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. They are intended to present potentially complex information quickly and clearly, in a fun and quick way to teach about a topic without a ton of heavy reading.


Rules and Requirements

Please carefully review entry rules and requirements to avoid disqualification.

  1. Eligibility

The Greater Kansas City Chapter of the Public Relations Society of America PRISM Awards competition is open to PRSA members and non-members. Entrants must practice within the standard metropolitan statistical area of Kansas City, including Jackson, Clay, Platte, Ray and Cass counties in Missouri, and Wyandotte and Johnson counties in Kansas. GKC-PRSA members residing in eastern Kansas or central and western Missouri, in cities such as Columbia, Lawrence, Topeka or Wichita, are also eligible.

  1. Timing

Each entry must be a public relations program or project that occurred between June 1, 2017 and May 31, 2018. The judging committee recognizes that programs often do not fit neatly within this window, so leeway is afforded. For example, if the substantial majority of work occurred during this time frame, but a major outcome/event occurred shortly thereafter, it may be entered this year. Similarly, if a program spans multiple years, but major outcomes were achieved during the eligibility period, it may be entered.

  1. Entry Deadlines and Fees

Entries must be submitted and paid in full by one of the dates due. Entries may be paid by check or credit card.

  1. Submissions

Submissions, including Collateral Materials, can be no longer than 50 pages. A typed executive summary of no more than two pages must accompany each submission. Submissions that exceed 50 pages will be disqualified from consideration. Attachments under Collateral Materials Upload are limited to no more than three (3) relevant files. Consider consolidating multiple photos, videos, documents, or other items into PDF, PowerPoint, or .zip form to submit a complete entry. If you are referencing something in your Collateral Material to another page, please link to that page for clarity. Please consult sample scoring sheets on for guidance to prepare a strong entry.

Summaries must include:

Background: Include a short description of the company or organization for which you completed the program or project as well as other background information that will help the judges evaluate your entry.

Research: Summarize research conducted or gathered for the project, and show how that research helped define your goals, objectives, strategies and target audiences.

Planning: State the goals and measurable objectives of the program or project, along with the intended impact on the target audiences and, by extension, the organization.

Implementation: Describe the strategies, techniques and tools used to meet the objectives. What key messages did you convey, and why? What, if any, challenges did you overcome? Include the project's timetable and budget. What extraordinary circumstances did you overcome?

Evaluation: Detail success by matching outcomes to the objectives. Discuss the impact of the program on the target audience and organization. How did you measure results? Did you meet the timetable and budget? If not, why?


Entry Information 

GKC-PRSA has provided an all-in-one submissions platform. Utilizing the OpenWater software, you will be able to create a user profile to log in and save your entry information as you gather your information.

KC Prism Secure Platform

The main page allows easy travel through the online PRISM 2018 Call for Entries website. Pages include:

Get Started:
Judging Forms:
Nominations:   Questions: Provides an email link to send questions to PRISM Co-Chair.

Once a user profile has been created, the home page allows a user to login and continue an application.

Creating a User Profile

Clicking on the Get Started link goes to a simple form that requests an email address. This form can be used to check whether an account has already been created under a specified email address. This form also provides an opportunity to input a password if the email address is registered.The user profile will auto-fill select fields in the submission form, as well as provide contact information for an entry.

A confirmation email will be sent to the registered email address.

Required fields in the user profile include:

  • Email Address
  • First Name
  • Last Name
  • Company Name
  • Job Title
  • Primary Address (Street Address, City, County, State / Province, Zip / Postal Code)

A password must also be entered and verified before an Applicant is registered. Once registered, the submission form will be available to complete.

Submitting an Entry

Each submission contains three parts that must be completed before an entry is complete. As each section is completed, OpenWater will automatically save the submission.

No entry will be eligible for judging until total payment has been received, either through the online payment portal or by check.

Checks should be mailed to:

Greater Kansas City Chapter of the Public Relations Society of America
PO Box 413794
Kansas City, MO 64141



Part 1: Entry Information

  • Program Title
  • Category
  • First Name
  • Last Name
  • Primary Address
  • GKC-PRSA Member Status (member or non-member)
  • Entrant Company(ies)
  • Non-Profit Status
  • Program or Outcome Completion Date

Part 2: Executive Summary

This section allows for the inclusion of a 2-page summary of a campaign or tactical program. You also have the option of uploading a formatted version of the summary.

Part 3: Collateral Materials

This section allows uploading the main collateral materials document, not to exceed 50 pages, as well as the attachment of up to three relevant photos, videos, documents, or other items. In order for a submission to be complete, all relevant planning, budgeting, printed pieces, news articles, and other items referred to in the executive summary should be included in the Collateral Materials Upload or attached via the three attachment sites or the two link uploads available on the page.

Add to Cart

At this point, an entry may be reviewed, saved, or added to the cart. If any required fields have not been completed, the form will direct you to the incomplete field and place it in a red box. A submission cannot be paid for unless it is complete.

Review and Checkout


At Review and Checkout, the cart will reflect all completed submissions and allow an applicant to make changes to any submission. Buttons at the bottom allow an applicant to make another submission, print all applications, or checkout. No entry is final until payment has been made through the site or a check has been received.


Once payment information has been entered, clicking the Process button will render your submission(s) complete and no further changes can be made. A confirmation and payment invoice will be emailed to the registered account and may be downloaded or saved. If paying by check, please send a copy of your invoice with payment.

Other Information 

Download an example of Judging Sheets:

PRISM Judging Sheets Example