2011 PRISM Winners
2011 PRISM Winners
The Greater Kansas City Chapter of the Public Relations Society of America would like to congratulate all those recognized as PR A-listers at the 2011 PRISM Awards Gala.
GKC PRSA Best In Show Winner
“Redefining AMC’s Company Culture” (Internal Communications)
AMC Entertainment
PR Team of the Year Award
Kansas City Convention & Visitors Association
The Bill Delay Award for Distinguished Service
Sarah Wurth, Fleishman-Hillard
The Roger Yarrington PR Professional of the Year Award
Debra Peterson, CenturyLink
2011 Silver and PRISM Award Winners
Community Relations or Cause Marketing, $50,000 or less
- “Missouri Bank: Pace for the Place” from Trozzolo Communications Group (Silver)
- “College Goal Sunday 2011” from Trozzolo Communications Group (Silver)
- “State Regulators on Call: Educating Consumers on Health Care Reform” from NAIC (PRISM)
- “Kauffman Foundation OMG Campaign” from Trozzolo Communications Group (PRISM & Category High Score
Community Relations or Cause Marketing, more than $50,000
- “2nd Annual Kansas City Convoy of Hope Event” from Kansas City Convoy of Hope (Silver)
- “Limeades for Learning” from Barkley (Silver)
Media Relations - $50,000 or less
- “Expedia News Conference” from Trozzolo Communications Group (Silver)
- “Lee Jeans Media Relations” from Lee Jeans and Barkley (Silver)
- “Vacation Values” from Kansas City Convention and Visitors Association (PRISM & Category High Score)
Media Relations, more than $50,000
- “Blue Bunny National Media Relations Programs” from Barkley (Silver)
- “Hallmark: Brand Campaign Trade Media” from Hallmark and Fleishman-Hillard (Silver)
- “Susan G. Komen 3-Day for the Cure Media Relations Campaign” from Barkley (Silver)
- “HNTB 2010 Mainstream Media Program” from HNTB (Silver)
- “Limeades for Learning” from Barkley (Silver)
Marketing Campaigns – Local or Regional
- “I Went Back” from KU Edwards Campus with Trozzolo Communications Group (Silver)
- “Summer of You” from KU Edwards Campus with Trozzolo Communications Group (Silver)
Marketing Campaigns – National or International
- “Hill’s Science Diet Healthy Advantage Launch” from Grey Healthcare Group (Silver)
- “Hill’s Prescription Diet Therapeutic Weight Reduction Program & Science Diet Weight Loss System Launch” from Grey Healthcare Group (PRISM)
- “Holiday 2010 Campaign for Hallmark” from Hallmark & Fleishman-Hillard (PRISM & Category High Score)
Special Events – $50,000 or less
- “Lee National Denim Day KC Event” from Barkley (Silver)
- “Smashburger Olathe Grand Opening” from Parris Communications (Silver)
- “Alphapointe Dining in the Dark” from Trozzolo Communications Group (Silver)
Special Events – $50,000 or more
- “Hallmark 2010 Celebri-Tree Event” from Hallmark & Fleishman-Hillard (Silver)
- “2nd Annual Kansas City Convoy of Hope Event” from Kansas City Convoy of Hope (Silver)
Internal Communications
- “Sisters of Charity of Leavenworth Health System Spring Leadership Conference” from Parris Communications (Silver)
- “The Politics of Relocating an Office” from NAIC (Silver)
- “MRIGlobal Company Rebranding Campaign” from Parris Communications Group (Silver)
- “NAIC Kidcast 2011” from NAIC (Silver)
- “Clipboard – The Rebirth of AMC’s Intranet” from AMC Entertainment (Silver)
- “Redefining AMC’s Company Culture” from AMC Entertainment (PRISM & Category High Score)
Public Affairs, Lobbying and Issues Management
- “MRIGlobal Support for MOSIRA” from Parris Communications (Silver)
- “TradeWind Energy’s Caney River Wind Project” from Parris Communications (Silver)
- “Ash Grove Chanute Environmental Communications Campaign” from Sturges Word Communications (Silver)
- “Kaua’i Island Utility Cooperative Hydroelectric Campaign” from Sturges Word Communications (Silver)
- “Ash Grove Texas Cement Legislation” from Sturges Word Communications (Silver)
Crisis Communications
- “Retained Asset Accounts: NAIC Responds to Misleading Reports” from NAIC (Silver)
Branding Initiatives
- “Plattform Rebrand” from Plattform Advertising (Silver)
- “Hockenbergs Rebranding” from Trozzolo Communications Group (Silver)
- “You are the Brand” from MMC Corp (Silver)
- “Missouri Credit Union” from Trozzolo Communications Group (PRISM)
- “MRIGlobal Company Rebranding Campaign” from Parris Communications (PRISM)
- “Catholic Schools of the Diocese of Kansas City - St. Joseph” from Trozzolo Communications Group (PRISM & Category High Score)
Special Programs
- “2010 Blogger Summit” from Barkley (Silver)
- “3-Day Spokesperson Search” from Barkley (Silver)
- “Consumers Need to Know Their Stuff - NAIC Home Inventory Program” from NAIC (Silver)
PR on a Shoestring
- “How to turn a new hire release into a news story” from Polsinelli Shughart (Silver)
Featured Placement
- “The Next American Dream: The Story of American Downtowns” from Kansas City Area Development Council (Silver)
- “Alphapointe Low Vision Clinic Article” from Trozzolo Communications Group (Silver)
- “TLC Cupcake Episode for 3-Day” from Barkley (PRISM)
- “CNN Headline News: NAIC’s Infants in the Workplace Program” from NAIC (PRISM)
- “KC Challenge: Childhood Hunger” from Harvesters (PRISM & Category High Score)
News Kit
- “KNORK National Media Experiential News Kit” from Barkley (Silver)
- “Home Inventory News Kit for State Insurance Departments” from NAIC (PRISM & Category High Score)
Newsletter
- “Ash Grove Neighbors Community Newsletter” from Sturges Word Communications (Silver)
- “Ash Grove Foundation Employee Newsletter and Annual Report” from Sturges Word Communications (Silver)
- “The Quality Circle Connection” from Seaboard Foods (PRISM)
- “AMC InterMission” by AMC Entertainment (PRISM & Category High Score)
Magazine
- “Treasures Magazine” from Children’s Mercy Hospitals & Clinics (Silver)
- “Visit KC Magazine” from Kansas City Convention & Visitors Association (PRISM & Category High Score)
Annual Report
- “Children’s Mercy Annual Report” from Children’s Mercy Hospitals and Clinics (Silver)
- “NAIC 2010 Annual Report State Regulation: Pillars of Strength” from NAIC (Silver)
- “Ash Grove Foundations Employee Newsletter and Annual Report” from Sturges Word Communications (Silver)
- “City of Riverside, Missouri Annual Report” from Trozzolo Communications Group (Silver)
- “Ash Grove 2010 Annual Report” from Sturges Word Communications (PRISM & Category High Score)
- “Kauffman Thoughtbook 2011” from the Marion Ewing Kauffman Foundation (PRISM & Category High Score)
Direct Mail
- “Gee Whiz Phase 2 Direct Mail” from Trozzolo Communications Group (PRISM & Category High Score)
Writing
- “Being a DOT leader white paper” from HNTB Corporation (Silver)
- “A Review of Kansas Athletics’ Five-Year Strategic Plan” from Parris Communications (Silver)
Video – $50,000 or less
- “MRIGlobal Hallmark Cards 100-Year Anniversary Tribute Video” from Parris Communications (Silver)
- “MRIGlobal New Name Reveal Video” from Parris Communications (Silver)
- “To toll or not to toll” video news release” from HNTB Corporation (PRISM)
- “Gee Whiz Nice Building Phase 2 video” from Trozzolo Communications Group (PRISM)
- “The city that changed everything” from Kansas City Convention and Visitors Association (PRISM)
- “Health Care Foundation Reform Reality video” from Trozzolo Communications Group (PRISM & Category High Score)
Internet Communications, $20,000 or less
- “Plattform Website” from Plattform Advertising (Silver)
- “Kaua’i Island Utility Cooperative Renewable Energy Web Portal” from Sturges Word Communications (Silver)
- “FromSeparatetoEqual.org” from Truman Medical Centers (Silver)
- “National Journal Blog Entries” from HNTB Corporation (PRISM & Category High Score)
Internet Communications, more than $20,000
- “Great Plains Alliance for Clean Energy Website” from Trozzolo Communications Group (Silver)
Social Media
- “Hill’s Technician Social Media Campaign” from Grey Healthcare Group (Silver)
- “Hallmark: Storytime (Recordable Storybooks)” from Hallmark and Fleishman-Hillard (PRISM)
- “Official Kansas City Facebook Page” from Kansas City Convention and Visitors Association” (PRISM)
- “Hallmark: Blissdom 2011” from Hallmark and Fleishman-Hillard (PRISM & Category High Score)
Workshops, Seminars and Training Programs
- “2010 NAIC/PIO Forum ‘Game Changers’” from NAIC (Silver)
- “KU Edwards Professional Edge” from the KU Edwards Campus (PRISM & Category High Score)
Special Projects
- “TouchNet Trade Event Interactive Game” from Trozzolo Communications Group (Silver)
- “TV PSA: The Right Fit” from NAIC (Silver)
- “From Separate to Equal: The Creation of Truman Medical Centers” from Truman Medical Centers (Silver)
- “Radio PSA: ‘Don't Get Scammed’” from NAIC (Silver)
- “Kansas Department of Transportation’s Click it. Or Ticket. Ad Buy Strategic Planning” from Trozzolo Communications Group (PRISM)
- “MRIGlobal Scientist of the Year Campaign” from NAIC (PRISM)
- “Truckers for Troops” from Owner-Operator Independent Drivers Association (PRISM)
- “Coming Home PSA” from March of Dimes and Barkley (PRISM & Category High Score)
Pro Bono Public – Print
- “The Kansas Athletics Report for 2009-2010” from Parris Communications (Silver)
Pro Bono Public – Special Events
- “JDRF Gala, Special Events” from Trozzolo Communications Group (PRISM & Category High Score)