2011 PRISM Winners

2011 PRISM Winners
The Greater Kansas City Chapter of the Public Relations Society of America would like to congratulate all those recognized as PR A-listers at the 2011 PRISM Awards Gala.

GKC PRSA Best In Show Winner
“Redefining AMC’s Company Culture” (Internal Communications)
AMC Entertainment

PR Team of the Year Award
Kansas City Convention & Visitors Association

The Bill Delay Award for Distinguished Service
Sarah Wurth, Fleishman-Hillard

The Roger Yarrington PR Professional of the Year Award
Debra Peterson, CenturyLink

2011 Silver and PRISM Award Winners

Community Relations or Cause Marketing, $50,000 or less

• “Missouri Bank: Pace for the Place” from Trozzolo Communications Group (Silver)
• “College Goal Sunday 2011” from Trozzolo Communications Group (Silver)
• “State Regulators on Call: Educating Consumers on Health Care Reform” from NAIC (PRISM)
• “Kauffman Foundation OMG Campaign” from Trozzolo Communications Group (PRISM & Category High Score

Community Relations or Cause Marketing, more than $50,000

• “2nd Annual Kansas City Convoy of Hope Event” from Kansas City Convoy of Hope  (Silver)
• “Limeades for Learning” from Barkley (Silver)

Media Relations - $50,000 or less

• “Expedia News Conference” from Trozzolo Communications Group (Silver)
• “Lee Jeans Media Relations” from Lee Jeans and Barkley (Silver)
• “Vacation Values” from Kansas City Convention and Visitors Association (PRISM & Category High Score)

Media Relations, more than $50,000

• “Blue Bunny National Media Relations Programs” from Barkley (Silver)
• “Hallmark: Brand Campaign Trade Media” from Hallmark and Fleishman-Hillard (Silver)
• “Susan G. Komen 3-Day for the Cure Media Relations Campaign” from Barkley (Silver)
• “HNTB 2010 Mainstream Media Program” from HNTB (Silver)
• “Limeades for Learning” from Barkley (Silver)

Marketing Campaigns – Local or Regional

• “I Went Back” from KU Edwards Campus with Trozzolo Communications Group (Silver)
• “Summer of You” from KU Edwards Campus with Trozzolo Communications Group (Silver)

Marketing Campaigns – National or International

• “Hill’s Science Diet Healthy Advantage Launch” from Grey Healthcare Group (Silver)
• “Hill’s Prescription Diet Therapeutic Weight Reduction Program & Science Diet Weight Loss System Launch” from Grey Healthcare Group (PRISM)
• “Holiday 2010 Campaign for Hallmark” from Hallmark & Fleishman-Hillard (PRISM & Category High Score)

Special Events – $50,000 or less

• “Lee National Denim Day KC Event” from Barkley (Silver)
• “Smashburger Olathe Grand Opening” from Parris Communications (Silver)
• “Alphapointe Dining in the Dark” from Trozzolo Communications Group (Silver)

Special Events – $50,000 or more

• “Hallmark 2010 Celebri-Tree Event” from Hallmark & Fleishman-Hillard (Silver)
• “2nd Annual Kansas City Convoy of Hope Event” from Kansas City Convoy of Hope (Silver)

Internal Communications

• “Sisters of Charity of Leavenworth Health System Spring Leadership Conference” from Parris Communications (Silver)
• “The Politics of Relocating an Office” from NAIC (Silver)
• “MRIGlobal Company Rebranding Campaign” from Parris Communications Group (Silver)
• “NAIC Kidcast 2011” from NAIC (Silver)
• “Clipboard – The Rebirth of AMC’s Intranet” from AMC Entertainment (Silver)
• “Redefining AMC’s Company Culture” from AMC Entertainment (PRISM & Category High Score)

Public Affairs, Lobbying and Issues Management

• “MRIGlobal Support for MOSIRA” from Parris Communications (Silver)
• “TradeWind Energy’s Caney River Wind Project” from Parris Communications (Silver)
• “Ash Grove Chanute Environmental Communications Campaign” from Sturges Word Communications (Silver)
• “Kaua’i Island Utility Cooperative Hydroelectric Campaign” from Sturges Word Communications (Silver)
• “Ash Grove Texas Cement Legislation” from Sturges Word Communications (Silver)

Crisis Communications

• “Retained Asset Accounts: NAIC Responds to Misleading Reports” from NAIC (Silver)

Branding Initiatives

• “Plattform Rebrand” from Plattform Advertising (Silver)
• “Hockenbergs Rebranding” from Trozzolo Communications Group (Silver)
• “You are the Brand” from MMC Corp (Silver)
• “Missouri Credit Union” from Trozzolo Communications Group  (PRISM)
• “MRIGlobal Company Rebranding Campaign” from Parris Communications  (PRISM)
• “Catholic Schools of the Diocese of Kansas City - St. Joseph” from Trozzolo Communications Group (PRISM & Category High Score)

Special Programs

• “2010 Blogger Summit” from Barkley (Silver)
• “3-Day Spokesperson Search” from Barkley (Silver)
• “Consumers Need to Know Their Stuff - NAIC Home Inventory Program” from NAIC (Silver)

PR on a Shoestring

• “How to turn a new hire release into a news story” from Polsinelli Shughart (Silver)

Featured Placement  

• “The Next American Dream: The Story of American Downtowns” from Kansas City Area Development Council (Silver)
• “Alphapointe Low Vision Clinic Article” from Trozzolo Communications Group (Silver)
• “TLC Cupcake Episode for 3-Day” from Barkley (PRISM)
• “CNN Headline News: NAIC’s Infants in the Workplace Program” from NAIC (PRISM)
• “KC Challenge: Childhood Hunger” from Harvesters (PRISM & Category High Score)

News Kit

• “KNORK National Media Experiential News Kit” from Barkley (Silver)
• “Home Inventory News Kit for State Insurance Departments” from NAIC (PRISM & Category High Score)

Newsletter

• “Ash Grove Neighbors Community Newsletter” from Sturges Word Communications (Silver)
• “Ash Grove Foundation Employee Newsletter and Annual Report” from Sturges Word Communications (Silver)
• “The Quality Circle Connection” from Seaboard Foods (PRISM)
• “AMC InterMission” by AMC Entertainment (PRISM & Category High Score)

Magazine

• “Treasures Magazine” from Children’s Mercy Hospitals & Clinics (Silver)
• “Visit KC Magazine” from Kansas City Convention & Visitors Association (PRISM & Category High Score)

Annual Report

• “Children’s Mercy Annual Report” from Children’s Mercy Hospitals and Clinics (Silver)
• “NAIC 2010 Annual Report State Regulation: Pillars of Strength” from NAIC (Silver)
• “Ash Grove Foundations Employee Newsletter and Annual Report” from Sturges Word Communications (Silver)
• “City of Riverside, Missouri Annual Report” from Trozzolo Communications Group (Silver)
• “Ash Grove 2010 Annual Report” from Sturges Word Communications (PRISM & Category High Score)
• “Kauffman Thoughtbook 2011” from the Marion Ewing Kauffman Foundation (PRISM & Category High Score)

Direct Mail

• “Gee Whiz Phase 2 Direct Mail” from Trozzolo Communications Group (PRISM & Category High Score)

Writing

• “Being a DOT leader white paper” from HNTB Corporation (Silver)
• “A Review of Kansas Athletics’ Five-Year Strategic Plan” from Parris Communications (Silver)

Video – $50,000 or less

• “MRIGlobal Hallmark Cards 100-Year Anniversary Tribute Video” from Parris Communications  (Silver)
• “MRIGlobal New Name Reveal Video” from Parris Communications (Silver)
• “To toll or not to toll” video news release” from HNTB Corporation (PRISM)
• “Gee Whiz Nice Building Phase 2 video” from Trozzolo Communications Group (PRISM)
• “The city that changed everything” from Kansas City Convention and Visitors Association (PRISM)
• “Health Care Foundation Reform Reality video” from Trozzolo Communications Group (PRISM & Category High Score)

Internet Communications, $20,000 or less

• “Plattform Website” from Plattform Advertising (Silver)
• “Kaua’i Island Utility Cooperative Renewable Energy Web Portal” from Sturges Word Communications (Silver)
• “FromSeparatetoEqual.org” from Truman Medical Centers (Silver)
• “National Journal Blog Entries” from HNTB Corporation (PRISM & Category High Score)

Internet Communications, more than $20,000

• “Great Plains Alliance for Clean Energy Website” from Trozzolo Communications Group (Silver)

Social Media

• “Hill’s Technician Social Media Campaign” from Grey Healthcare Group (Silver)
• “Hallmark: Storytime (Recordable Storybooks)” from Hallmark and Fleishman-Hillard (PRISM)
• “Official Kansas City Facebook Page” from Kansas City Convention and Visitors Association” (PRISM)
• “Hallmark: Blissdom 2011” from Hallmark and Fleishman-Hillard (PRISM & Category High Score)

Workshops, Seminars and Training Programs

• “2010 NAIC/PIO Forum ‘Game Changers’” from NAIC (Silver)
• “KU Edwards Professional Edge” from the KU Edwards Campus (PRISM & Category High Score)

Special Projects

• “TouchNet Trade Event Interactive Game” from Trozzolo Communications Group (Silver)
• “TV PSA: The Right Fit” from NAIC (Silver)
• “From Separate to Equal: The Creation of Truman Medical Centers” from Truman Medical Centers (Silver)
• “Radio PSA: ‘Don't Get Scammed’” from NAIC (Silver)
• “Kansas Department of Transportation’s Click it. Or Ticket. Ad Buy Strategic Planning” from Trozzolo Communications Group (PRISM)
• “MRIGlobal Scientist of the Year Campaign” from NAIC (PRISM)
• “Truckers for Troops” from Owner-Operator Independent Drivers Association (PRISM)
• “Coming Home PSA” from March of Dimes and Barkley (PRISM & Category High Score)

Pro Bono Public – Print

• “The Kansas Athletics Report for 2009-2010” from Parris Communications (Silver)

Pro Bono Public – Special Events

• “JDRF Gala, Special Events” from Trozzolo Communications Group (PRISM & Category High Score)