PRISM Awards
2025 PRISM Awards Ceremony
Congrats to the winners!
The Greater Kansas City PRSA PRISM Awards honored outstanding public relations professionals, programs, and tactics at the annual GKC-PRSA PRISM Awards on Thursday, October 16, 2025. Here's who took home the prestigious honors:
Campaign Category
Community Relations
Silver
Gather Media — City of Roeland Park Tree Protection Campaign
Saint Luke's — Honor Flight
Trozzolo — McDonald's "Red Wednesday" Campaign
Crisis Communications and
Issues Management
Gold
AdventHealth — Compassion Doesn't Quit: Blizzard Response
Events and Observances
Silver
Saint Luke's — Mid America Heart Institute Month, Media Relations & Social
Gold
Saint Luke's — 2024 Heartland Gala Video
AdventHealth — Lenexa City Center Grand Opening
KC Zoo & Aquarium — GloWild: Legends & Lore
Internal Communications
Gold
Blue Cross and Blue Shield of KC — The Build Up
Marketing Consumer Products & Services
Silver
AdventHealth — Fertility Center Brings Fertility Services to AdventHealth
Saint Luke's — Cancer Institute Northland Expansion
Gold
Blue Springs, Missouri — Spotlight on Blue Springs Magazine
Most Effective Campaign on a Shoestring Budget
Silver
Trozzolo — KC P&L $10M Investment News Conference
Gold
Saint Luke's — Foundation of Hope Campaign 2025
FreeState Electric Cooperative — The Good Catch Program Launch
Multicultural Public Relations
Silver
Saint Luke's — "Stronger Together": Launch of the Connections Groups
Gold
Kansas Health Institute — Understanding Access: Health Coverage for Hispanic Communities
Public Affairs
Silver
Amrize — 100-year Quarry Permit Challenge
Public Service
Gold
Saint Luke's — Women's Cardiovascular Research Media Relations & Social
Reputation and
Brand Management
Silver
Gather Media Co. — Transforming TGI Fridays' Online Reputation: Strategic Review Management Success
Tactical Category
Annual Reports
Silver
Harvesters — The Community Food Network — 2024 Annual Report Driven with Purpose
Gold
Kansas City Hospice & Palliative Care — Kaleidoscope 2024 Annual Impact Report
Brochures
Silver
United Way of Greater Kansas City — United is the Way
Creative or Unconventional Tactics
Gold
United Way of Greater Kansas City — The 211 Phone Booth
Direct Mail or Direct Response
Silver
United Way of Greater Kansas City — Real-Time Solutions: Critical Medical Needs
Gold
Kansas City Hospice & Palliative Care — Holiday Hero 2024 Year-end Appeal
Infographics
Silver
Saint Luke's — HEALTH magazine
Magazines
Silver
Saint Luke's — HEALTH magazine
United Way of Greater Kansas City — Society: A Tocqueville Magazine
Gold
KC Zoo & Aquarium — Expeditions
Newsletters
Silver
Trozzolo — KC Aviation Department Fly Buys
United Way of Greater Kansas City — United is the Way Newsletter
Gold
Lathrop GPM LLP — Closely Held Business Institute Newsletter
Owned Media - Featured Stories & Editorials
Silver
Saint Luke's — Saint Luke's Patient Stories
Press Kits or Media Kits
Silver
Kansas Health Institute — County Health Rankings & Roadmaps 2025
Social Media
Gold
Gather Media Co. — WeLearn: The Power of Social Media to Drive Awareness of an L&D Brand
Saint Luke's — Nurses Pass the Phone
Saint Luke's — Mid America Heart Institute Valentine's Day Memes
Special Projects
Gold
The University of Kansas Cancer Center — iAmHealth Parents First Study
Firesign Marketing — KU Health Lawsuit Coverage
Special Publications
Silver
Saint Luke's — Mid America Heart Institute Cardiac Electrophysiology Book
Gold
Saint Luke’s — Marion Bloch Neuroscience Institute Book
Video
Silver
City of Blue Springs, Missouri — North Pole Trail of Lights Teaser Video
Saint Luke's — EMS Week Video
Saint Luke's — Cardiovascular Fellowship Video
Gold
Harvesters — The Community Food Network — KCK Elementary School Breaks Stigma Surrounding Hunger
2025 GKC-PRSA Chapter Awards
Best in Show
KC Zoo & Aquarium — GloWild: Legends & Lore
KC Zoo & Aquarium
Michael Grimaldi (left)
Laurel Gifford (right)
Haley Harrison-Lee (right)
Thanks to our PRISM Sponsors!
Saint Luke's, Germinder + Associates, The Hosting Company and ImageSource
